In the film "Luulur", we follow Jaan Malin, who represents his stage name Luulur, on his journey towards the poetry slam and the "Crazy Tartu" festival. Sound poetry, originally defined by Ilmar Laaban, is a Luulur art form with roots in Dadaism and Surrealism. Jaan Malin, who has a complicated relationship with his father Ilmar Malin and the poet Ilmar Laaban, explores in his monologue the expectations and pressures that come from these influences. The structure of the film consists of several components, including Luulur's biography and his performances at international experimental poetry events. Interviews with well-known authors bring out discussions about "meaningless" art, which is also reflected in Malin's novel "Earth and World", written in a fictional language.

The film explores how Luulur transcends his role models by creating dialogues with other artists such as Roomet Jakapi, Ivi Rausi and Tobias Kunze. The curation of the "Crazy Tartu" festival and the practice of sound poetry introduce Estonian surrealism and Luulur's expressive work, which invites us to ask whether art must have a clear meaning.